Posted: 10 Dec 2007 07:23 PM CST
It looks like when it comes to choosing which vehicle to drive, Israeli's are thinking "green." Despite being a tiny share of the Israeli car market, hybrid cars seem to be gaining ground in Israel, which is a testament to their outlook on the environment.
(Ha'aretz) Sales figures of hybrid vehicles in the first 11 months of 2007 show a big rise in their popularity: 1,719 hybrids were sold. This is almost 1 percent of the total number of new cars sold this year, a 280 percent increase from 2006. [...]
Dror Goralnik, Toyota's sales manager in Israel, says the growth in hybrid sales points to an increasing awareness of environmental issues. "For many people it is important to drive an environmentally friendly car," he says.
Honda also credits its success to its advertising campaign, as the hybrid car has become a fashion statement, showing drivers to be concerned about the pollution they emit.
This probably should not come to a surprise, with Israel's own government considering electric cars as a way to become energy independent.